It was an interesting article authored by the SUN CEO Jonathan Schwartz in the Sun Boardroom newsletter that I receive every month.

http://www.sun.com/emrkt/boardroom/newsletter/0407feature.html?cid=917071

Although its quite a simple math that he’s illustrated, its a good thought. Also to note is the marketing strategy he’s used this for, to sell tapes. He also projects tapes as environmental friendly storage devices, since unlike hard-disks they do not consume power when unused. HDD needs to be spinning all the time.

Well a few things to learn from Jonathon, on starting new debates which can create fresh demands for you old products.

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